My next CRM presentation

I have a presentation about Customer Relationship Management (CRM) on 28/8/2013 in the next Syper meetup. 

CRM is a concept, strategy, model and a set of tools and techniques which helps companies to manage and improve interactions with their customers. CRM contributes more value to the relationship with customers to enhance customer loyalty.  CRM software solutions used to implement this concept. To this end they have to be highly customisable and adoptable. They need to support various communication channels and integrate with other software applications and database. These are main factors that make CRM deployment projects hard and high-risk, in a way most of them fail to deliver desirable outcomes. However, by using business analysis and project management methodologies and best-practices effectively, success rate of these projects improves significantly.

In my presentation I am going to give a talk about CRM concept, CRM solutions, CRM deployment projects, why they fail and how to be successful in them?

For more information please visit Syper blog or Syper group LinkedIn Page